Brand Assets
theGuruCircle brand guide and assets.
Use this page as the living reference for our logo, colors, typography, tone, and brand rules. It keeps every page, campaign, and partner material aligned.
Core identity
Where Gurus Belong.
theGuruCircle is always written in camelCase. The brand exists to recognize those who shape the future: teachers, coaches, mentors, trainers, yoga instructors, professors, tutors, and gurus of every kind.
Color palette
Primary brand colors
Deep Navy
#1A2B4C
Primary text, headers, footer, serious brand moments.
Warm Gold
#D4A24E
Calls to action, accents, logo dots, key highlights.
Cream Background
#F8F5EE
Soft page sections and premium background areas.
Soft Gold
#F4E4B8
Subtle chips, highlights, hover backgrounds.
Body Text Gray
#4A4A4A
Paragraphs, secondary copy, practical reading areas.
White
#FFFFFF
Cards, forms, and clean content surfaces.
Typography
Preferred website font: Plus Jakarta Sans. Good fallbacks are Inter, Manrope, or DM Sans. Headlines should feel clear and confident. Body text should stay readable at 16px or larger.
Tone of voice
Respectful, aspirational, professional, warm, and globally inclusive. Speak to educators with dignity. Use clear words, short paragraphs, and real human warmth.
Mission line
Recognizing those who shape the future.
Tagline: Where Gurus Belong.
Usage rules
Keep the brand consistent.
Do not recreate the logo in another font. Do not stretch, crop, recolor, rotate, or place it on noisy backgrounds. Keep enough clear space around the logo so it can breathe. Use Warm Gold for important actions, not for every decorative detail.
When writing the brand name, always use theGuruCircle. The wordmark may appear as the uploaded logo file, but written copy should follow camelCase.
Join theGuruCircle
Three ways to join the circle
theGuruCircle is being built for people and teams who teach, train, mentor, coach, guide, hire, host, or support educators.
Register as an educator
Teachers, tutors, coaches, mentors, trainers, yoga instructors, professors, and guides can raise their hand for the first profile launch.
Register interestRegister your organization or brand
Schools, coaching centers, firms, institutes, edtech teams, wellness studios, and freelance teaching brands can join the early partner list.
Register organizationPartner with us
Work with us on educator discovery, events, content, recognition programs, institutional hiring, or future marketplace opportunities.
Partner with us